Needham Music and Dance: Director of Marketing & Events, Lead Graphic Designer- Needham, MA
• Captured a 30% expansion in customer base since 2011, achieved during a period of overall decline in the retail industry.
• Created and promoted 70+ new classes.
• Developed and branded 6 new programs including a music scholarship program, a dance program, an ensemble program, an early music education program, a summer program, and a trimonthly student concert series program.
• Increased Recital Performances by 50% and profit margins by 30% through the implementation of ad sales and marketing.
• Led local new location marketing campaign (comprised of media and PR initiatives).
• Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google and Yahoo! (organic, non paid results) for key
product search terms.
UNITED STATIONS RADIO NETWORKS: MARKETING DIRECTOR AND LEAD GRAPHIC DESIGNER- NY, NY
• Achieved highest RADAR Rankings as the multi-billion dollar account manager for Bloomberg Radio, AccuWeather Forecast and Alice Cooper Radio.
• Oversaw creation of new company products and devised marketing structures for over 25+ products and radio shows.
• Created a platform for video website syndication to be implemented.