If a potential client is making an effort to call your place of business, ask about your product, and purchase it- you’re only 90% there! Use that extra 10% of effort to excite your customer about their purchase which in turn will motivate them even more to tell their friends about how awesome it is. You may be thinking why they would do such a thing with out getting paid when you pay a marketing agency?
The reality is that it’s human nature to want to feel a sense of being supportive in making a cause to come into fruition. You’ll also find that most of the time your clients are more than happy to share their awesome experience with individuals within their social network. If it’s not a direct suggestion, it will most likely come up in casual conversation which is an even more effective form of marketing.
For example, imagine you spend nearly one month of campaign time to fill up a 10 student dance class. Then out of the blue, one Mom catches wind the new class is enrolling. She asks you how many children are in the class already. You want to say nearly booked, but the truth is her child is the first. It’s okay though. Don’t lie or sell false hopes. The truth is, this is your opportunity to allow the new client to help spread the word and maybe get some of her child’s schoolmates in the same class as her. Don’t be so quick to hand out a referral bonus. Most parents are just happy knowing their child has other friends in the class.
This scenario above happened to me. Nearly one month of campaigning and in two days, I had booked two classes all because two Moms shared a Facebook status with their friends. Which essentially is the prime demographic I was trying to market to.