Modern Word of Mouth Marketing

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If a potential client is making an effort to call your place of business, ask about your product, and purchase it- you’re only 90% there! Use that extra 10% of effort to excite your customer about their purchase which in turn will motivate them even more to tell their friends about how awesome it is. You may be thinking why they would do such a thing with out getting paid when you pay a marketing agency?

The reality is that it’s human nature to want to feel a sense of being supportive in making a cause to come into fruition. You’ll also find that most of the time your clients are more than happy to share their awesome experience with individuals within their social network. If it’s not a direct suggestion, it will most likely come up in casual conversation which is an even more effective form of marketing.

For example, imagine you  spend nearly one month of campaign time to fill up a 10 student dance class. Then out of the blue,  one Mom catches wind the new class is enrolling. She asks you how many children are in the class already. You want to say nearly booked, but the truth is her child is the first. It’s okay though. Don’t lie or sell false hopes. The truth is, this is your opportunity to allow the new client to help spread the word and maybe get some of her child’s schoolmates in the same class as her.  Don’t be so quick to hand out a referral bonus. Most parents are just happy knowing their child has other friends in the class.

This scenario above happened to me. Nearly one month of campaigning and in two days, I had booked two classes all because two Moms shared a Facebook status with their friends. Which essentially is the prime demographic I was trying to market to.

#freemarketstudy #wordofmouthmarketing

Social Media Monitoring

Social Media Monitoring:

Due to the very nature of social media which is constructing one’s thoughts and publishing them for all to see , consumer knowledge is right at your fingertips. However, you have to learn to listen to your clientele and be slightly flexible. If you have a new product you are thinking about trying out in the market, drop some anonymous hints in your social media network and see the responses that your audience gives you. Be sure to test the waters outside of your usual social media network as well. This helps to gain well rounded results. For further info, check out the article below by Kristina Cisnero #freemarketing #freemarketstudy

BY KRISTINA CISNERO 

Social media monitoring (also known as social listening) is all about gaining unique insight into your customers, competitors, and industry influencers. By monitoring what they are saying on social media about your business and the issues that affect it, you’ll build a better relationship with your customers, get a leg up on your competitors, and improve your ROI.

The Three Ways To Get The Most Out of Social Media Monitoring

1) Acquire Customer Knowledge

A great way to learn qualitative information about your customers is through social media monitoring. When you make listening to your customers on social media a priority, these are the kind of insights you’ll gain:

  • The sentiment around your brand or products
  • What features or products customers are looking for from your company
  • How you can solve your customer’s problems

To get started on monitoring your social media, you will need to have a social media monitoring tool. Once you’re all set up, some examples of social media monitoring tactics you can use include:

  • Monitor anyone mentioning your company’s Twitter handle
  • Create search streams for Twitter, Facebook, Google+ and Instagram to listen to people mentioning your company with positive or negative words or hashtags
  • Start listening and engaging with your customers (or future customers)

2) Gain A Competitive Advantage

Social media monitoring can also give you key information on your competitors. This kind of intel will allow you to make strategic business decisions to always stay ahead of your competition.

To listen to what people are saying about your competitors, use the tactics described above, but replace your business name with your competitor’s name, as well as any of their product names. Want to take it to the next level? If someone mentions a competitor’s name along with a negative sentiment keyword, get your sales team to reach out to that person and establish a relationship.

Social media marketing isn’t all about promoting products. By solving people’s problems before anyone else can, you’ve just gotten yourself a new customer and also shown current customers that you’re there to help.

3) Monitor Business Influencers

Most social-media-savvy businesspeople know it’s important to listen to what your customers or competitors are saying, but there’s one group many leave out of their social media strategies: influencers. For your business to be innovate and stay ahead of the curve, it is also important to listen to what thought leaders in your industry are saying.